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Trends for Active Aging: New Opportunities for Growth

By HUR USA

Population shifts are changing our economy in extraordinary ways, and many businesses are using the aging market as a lens through which they create a business strategy for the future. One of the most important implications for US businesses to understand about the population shift is that more and more older adults are not only expecting to live longer – they’re expecting to live well.

4 Proven Strategies to Increase Participation

For senior living professionals, participation in physical fitness programs is a huge priority. Here are 4 tips from communities generating high participation.

Social Connection Impacts Participation in Senior Fitness Programs

Social wellbeing is a crucial part of active aging and whole person health. Here's how to increase participation in physical fitness programs by tapping into seniors' desire for social connection.

Developing Exercise Programs that Benefit Senior Living Communities

How exercise has been proven to improve cognition, maximize resident engagement and aid the marketing of senior living communities.

5 Ways Older-Adult Communities Can Attract Younger Customers

Many retiring seniors are looking for a change. Even if many of them have not yet considered retiring in a senior living community, that doesn’t mean it isn’t a possibility they are willing to explore. Here are five ideas for how senior living communities can appeal to this new generation of seniors.

How to Encourage Seniors to Stay Fit at Any Age

Like all of us, older adults probably already know that exercise is good for their health. What might be lacking is the motivation, resources, and encouragement to make it a regular part of their life. Here are a few tips for how to encourage seniors to get in shape and stay fit at any age.

4 Strategies for Senior Living Communities to Increase Fitness Participation

Simply having a wellness program does not ensure that residents will participate. We talked to Trainers & Fitness Directors about how to encourage participation in initiatives that support physical fitness and compiled some of their most effective and creative tips.

Harness the Power of Technology to Support Your Wellness Program

Research shows a growing trend among seniors who are incorporating technology into their lives in a variety of ways. In response, many senior living facilities are upgrading amenities with new technology as a way of supporting current residents and attracting new residents.

How is Wellness Connected to Dollars?

With the number of older adults continuing to rise over the next couple of decades, the opportunities to serve them grows as well. For many Senior Living Communities, this means a renewed focus on creating a robust wellness program to meet the demand. But, how is wellness connected to dollars?

The Business Case for Wellness

Is there a business case for wellness programs in senior living communities? Yes! Today's seniors have an expectation of living “well” and are looking for services that support their aspiration for an active healthy life beyond the age of 65. Here are the elements that make up a profitable program.