HUR USA Blog


5 Ways Older-Adult Communities Can Attract Younger Customers

Sep 18, 2018 by Rebecca Blackwell

Many retiring seniors are looking for a change. Even if many of them have not yet considered retiring in a senior living community, that doesn’t mean it isn’t a possibility they are willing to explore. Here are five ideas for how senior living communities can appeal to this new generation of seniors.

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How to Encourage Seniors to Stay Fit at Any Age

Sep 10, 2018 by Rebecca Blackwell

Like all of us, older adults probably already know that exercise is good for their health. What might be lacking is the motivation, resources, and encouragement to make it a regular part of their life. Here are a few tips for how to encourage seniors to get in shape and stay fit at any age.

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4 Strategies for Senior Living Communities to Increase Fitness Participation

Aug 29, 2018 by Rebecca Blackwell

Simply having a wellness program does not ensure that residents will participate. We talked to Trainers & Fitness Directors about how to encourage participation in initiatives that support physical fitness and compiled some of their most effective and creative tips.

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What Are the Dimensions of Wellness for Senior Living?

Aug 21, 2018 by Rebecca Blackwell

The Dimensions of Wellness offers a path towards healthy aging by recognizing that building and maintaining physical health is not an end unto itself. A fitness program focused on whole-person wellness must meet physical, emotional, social, intellectual, environmental, and spiritual needs.

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Is there a connection between resistance training and brain function?

Aug 8, 2018 by Rebecca Blackwell

Neurological studies indicate that by late middle age, most people develop age-related lesions in brain white matter. New research is demonstrating that regular strength-training creates a layer of cognitive protection that can decrease, or even prevent, this decline in brain function.

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Harness the Power of Technology to Support Your Wellness Program

Jul 30, 2018 by Rebecca Blackwell

Research shows a growing trend among seniors who are incorporating technology into their lives in a variety of ways. In response, many senior living facilities are upgrading amenities with new technology as a way of supporting current residents and attracting new residents.

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Trends for Active Aging: New Opportunities for Growth

Jul 17, 2018 by Rebecca Blackwell

Population shifts are changing our economy in extraordinary ways, and many businesses are using the aging market as a lens through which they create a business strategy for the future. One of the most important implications for US businesses to understand about the population shift is that more and more older adults are not only expecting to live longer – they’re expecting to live well.

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How Today's Seniors are Changing the Definition of "Old"

Jul 3, 2018 by Rebecca Blackwell

Today's seniors are not only embracing the concept of active aging, they are redefining what it means.

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Why Core Strength is Vital to Active Aging

Jun 25, 2018 by Rebecca Blackwell

For care professionals and trainers working with older adults, the importance of core strength is not exactly new news. But do your clients understand – really understand – how important it is to engage in regular resistance training aimed at strengthening their core?

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How is Wellness Connected to Dollars?

Jun 20, 2018 by Rebecca Blackwell

With the number of older adults continuing to rise over the next couple of decades, the opportunities to serve them grows as well. For many Senior Living Communities, this means a renewed focus on creating a robust wellness program to meet the demand. But, how is wellness connected to dollars?

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